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A second possibility concerns what is meant by the 'name of the beast.' I do not think it will be name of a specific man. . . This mark again might be a simple tattoo indicating that the bearer is a member of the Communist Party, and loyal to the antichrist.
-- Robert W. Faid
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Proctor & Gamble Promoting Gay Sex in Ads
Posted on Wednesday, September 29 @ 10:12:16 PDT by Parker

PlanetPreterist Columns by Parker
P&G is aggressively promoting the homosexual agenda. A company ad for Downy Wrinkle Releaser leaves the impression that homosexual sex is thrilling and exciting. If you oppose this agenda and marketing strategy, join a boycott of three P&G products--Crest toothpaste, Tide detergent, and Pampers diapers--and call Chairman A.G. Lafley at 513-983-1100 to politely let him know that you are participating in the boycott and will ask others to do the same.

To see the advertisement, click here. If that link is slow, you can download a pdf of the ad by clicking here.

The P&G ad, which shows two men in bed after an apparent sexual encounter, was captioned with these words: "You were more concerned with taking them off than folding them up." (In other words, the two men just could not wait to get into bed to have homosexual sex.)

The ad goes on to say that you can use Downy Wrinkle Releaser, a P&G product, to unwrinkle your clothes left on the floor in your haste to get into bed.

The ad leaves the impression that homosexual sex is normal, thrilling and exciting, and was run in a homosexual publication called Xtra.

To respond, you can do the following:

(1) Boycott three products of P&G-- Crest toothpaste, Tide detergent, and Pampers diapers. (Make sure your replacement is not a P&G product. Look on the back of the product.)

(2) Call Chairman A.G. Lafley at 513-983-1100 and politely let him know that you are participating in the boycott and will ask others to do the same.

(3) Click here to register your support for the boycott.

(4) Forward this to your friends and family. They will have to see it to believe it, also.

(5) Click here to print out and distribute the boycott Crest, Tide and Pampers petition.

------

Parker is a columnist for PlanetPreterist.com.

View Parker archives

Note: Opinions presented on PlanetPreterist.com or by PlanetPreterist.com columnists may not necessarily reflect the position of PlanetPreterist.com, or reflect the beliefs, doctrine or theological position of all other preterists. We encourage all readers to first and foremost carefully analyze all articles in the light of God's Word.


 
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Re: Proctor & Gamble Promoting Gay Sex in Ads (Score: 1)
by webwide (glenn-at-thedixons.net) on Wednesday, September 29 @ 11:48:53 PDT
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First off let me say that nowhere in that ad do I see a 'promotion' of gay sex. Ads TARGET markets, they don't promote them. But if you insist on a boycott, don't forget all of these companies that also advertise in the gay market (and this is just from one ad company):

Air New Zealand
Doubleday Books
Qantas Airways
Sony
IBM
Bristol-Myers Squibb
KLM Royal Dutch Airlines
Telstra
Time Inc Magazines
Lufthansa German Airlines
Toyota
Citibank
Volvo

Also, these companies were all rated 100 out of 100 as being gay-friendly places to work:

Aetna Inc.
American Airlines (AMR Corp.)
Apple Computer Inc.
Avaya Inc.
Bank One Corp.
Bausch & Lomb Inc.
Capital One Financial Corp.
ChoicePoint Inc.
Deutsche Bank
Eastman Kodak Co.
Hewlett-Packard Co.
IBM (International Business Machines Corp.)
Intel Corp.
J.P. Morgan Chase & Co.
Lehman Brothers Holdings
Levi Strauss & Co.
Lucent Technologies Inc.
MetLife (Metropolitan Life Insurance)
Mitchell Gold Co.
Morrison & Foerster
NCR Corp.
Nike Inc.
PG&E Corp.
Prudential Financial Inc.
Replacements Ltd.
SC Johnson & Son Inc.
Worldspan L.P.
Xerox Corp.

Good luck avoiding them all!

(in case you can't tell, I'm not a big proponent of boycotts)


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Abercrombie and Fitch Case Study (Score: 1)
by Parker on Wednesday, September 29 @ 20:41:16 PDT
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Activism is not pointless. See case study.

2004 - Abercrombie & Fitch Case Study 1: Victory over Teen Exploitation Catalog, Forced to Change Marketing Strategy

2003 - Abercrombie & Fitch Case Study 2: Pulls Catalog

2003 - Abercrombie & Fitch Case Study 3: Forced to Pull Catalog

2001 - Abercrombie & Fitch Case Study 4: Not Going to Pull Catalog


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Reengineering Society - Reforming Business (Score: 1)
by Parker on Wednesday, September 29 @ 21:58:34 PDT
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Businesses have a low threshold of pain when it comes to pressure from controversy or consumer outrage. Since businesses develop and market products based on what the consumer wants, marketers are normally quick to respond to well-organized, consumer-based opposition and resistance movements. Even companies that pander to the more sordid and sleazy side of pop culture, music, and fashion can be forced to shift marketing strategies in the face of consistent consumer resistance. (They may gripe a bit louder, but they ultimately cave in.)

Abercrombie & Fitch is a model victory. In just under three years a leader in controversial, R-rated youth marketing was forced to cry "uncle" to a well organized Christian/Family opposition. A&F has now shifted its marketing strategy 180 degrees, and christians are carefully watch-dogging A&F.

The FCC crackdown on CBS Viacom for the Janet Jackson boob stunt is another proof that when consumers show measurable and consistent outrage, corporate decision makers cave and change strategies. Viewer outrage forced the FCC to take action, and both the Super Bowl and CBS must now "clean up their acts."

The ONLY reason American society sunk to such lows is because christians did and said nothing for the past 40 years as they sat by and watched pagan activists gradually take over business, government, education, etc. Churches griped a lot to themselves, but most just chalked it up to "end times" and waited for the Rapture to come. The Rapture never came, and now christians are starting to get back to the business of running a country according to Kingdom laws, values, and principles.

It only takes a little wisdom and a committed minority to reengineer a society. It's all about finding the fulcrum. Or, to borrow a couple different metaphors, St. James said,

"if we put the bits into the horses' mouths so that they will obey us, we direct their entire body as well. Look at the ships also, though they are so great and are driven by strong winds, are still directed by a very small rudder wherever the inclination of the pilot desires." (James 3:3-4)

Find the "bits" and the "rudders" of society and you can steer in any direction you like.


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Re: Proctor & Gamble Promoting Gay Sex in Ads (Score: 1)
by Parker on Thursday, September 30 @ 07:30:19 PDT
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The pressure of a "boycott" is not in the financial consequences created by the boycott itself -- it's the bad PR and the registered consumer opinion that brings about rapid change. Boycotts have to enlist huge populations before they can even begin to hit the bottom line of large corporations. HOWEVER, even small phone call- and letter-writing campaigns can hit the company's reputation and show up on the radar of marketing strategists.

Lawsuits are important too. Big companies need to be held responsible for their actions. In today's world, businesses are responsible to a wide range of constituencies, not only shareholders.

In the end, businesses are out to make products, not waves. When consumer groups make the waves, marketers see to it that they produce non-controversial products.



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