Unlike many blockbusters, the movie has not dropped precipitously soon after a huge opening weekend. It is expected to finish its domestic run taking in well over $300 million in box-office receipts, easily outstripping big-budget movies like "The Hulk" or any in the "Matrix" series.

That number will only swell when the film is released internationally, beginning in Europe and Latin America in the next few weeks. The foreign audience is expected to be huge. And 20th Century Fox is in negotiations to distribute the DVD and videocassette, which is also expected to be immensely profitable.

"You can't ignore those numbers," said Mark Johnson, a veteran film producer. "You can't say it's just a fluke. There's something to be read here."

The movie's box-office success has been chewed over in studio staff meetings and at pricey watering holes all over Hollywood, echoed in interviews with numerous executives in the last week. In marketing departments the film is regarded as pure genius; its director, Mel Gibson, is credited with stoking a controversy that yanked the film from the margins of the culture to center stage, presenting it as a must-see.

There is little doubt at the studios that the movie will affect decision making in the short and the long term. Some predict, as one result, a wave of New Testament-themed movies or more religious films in general.

"Will there really be scriptural pictures — Old Testament, New Testament?" asked Peter Guber, a producer who formerly ran Sony Pictures Entertainment. "The answer seemingly is probably so."

The turn-on-a-dime television world has already responded. Last week ABC broadcast the long-shelved movie "Judas," about the disciple who betrayed Jesus. It lost in the ratings to "Everybody Loves Raymond" and "C.S.I.: Miami."

And as publicity about "The Passion" grew in the weeks before its release, NBC ordered a pilot of an apocalyptic show called "Revelations," partly based on the Book of Revelation. One of its producers, Gavin Polone, described it as being along the lines of "The X-Files," but about a nun and a skeptical scientist who begin to believe in the Bible as the events of Armageddon begin to happen. In his pitch to the networks, he said, he cited polls in which 78 percent of Americans said they believed that the events of Revelation would occur and 39 percent said they believed that those events would happen in their lifetime.

" 'The Passion' has helped," Mr. Polone said.

He said that Hollywood executives were overlooking broad segments of moviegoers who are unlike themselves — upper-middle class, college educated — even though Hollywood's stock in trade is mass-market entertainment.

Mr. Guber said that reaction to that movie's success was butting up against the feelings of many in Hollywood who dislike its widely criticized portrayal of Jewish responsibility in the death of Jesus.

"There's both discomfort, amazement and anger — sometimes all at once," he said. "Greed and envy and anger and jealousy are all interesting bedfellows. They make for interesting conjugal visits in this town."

Many movie executives said they were uncertain about whether to try to imitate "The Passion."

"I wouldn't know how to duplicate this," said Jeff Robinov, the president of production at Warner Brothers.

But Mr. Robinov, who said he liked the film, said he was not sure that he needed to reach a religion-oriented audience. The success of "The Passion," he said, "doesn't encourage me to find a movie to satisfy that group."

"But," he added, "if a guy like Mel Gibson came in with a film that had a sociological, theological message — a religious message — that was controversial, I wouldn't run from it."

In the first days after its release on Feb. 25 (Ash Wednesday) "The Passion" drew large numbers from religious groups whose members had bought blocks of tickets. Since then exit polls conducted by the movie's distributor, Newmarket Films, have found that young moviegoers have made up much of the audience.

"The R rating is limiting younger kids, but it is getting teens and college kids," Newmarket's president, Bob Berney, told Variety last week. The film has been promoted on horror-fan Web sites, and young men seem to be drawn by reports that the movie is gory.

The movie is also doing well among the traditionally religious Latino and African-American audiences, Mr. Berney said. Newmarket declined to give specific numbers.

Last week a Gallup poll found that 11 percent of Americans had seen the movie and that 34 percent more said they planned to see it in theaters. The poll, based on a statistically representative sample of 1,005 adults nationwide, found that older people were less likely to see the movie and that people who attended church at least once a month were more likely to see it than those who did not.

Many Hollywood executives argue that the success of "The Passion" cannot be easily replicated by simply making more Bible stories. The movie is not just a portrayal of the Crucifixion, they say, but a political religious statement driven by the intensity of Mr. Gibson's conservativeCatholicism. It has been hyped into a phenomenon by protests from Jewish groups about the film's depiction of Jews, they say, and by Mr. Gibson's reluctance to discuss the film with his critics.

"You can't deny when a movie makes that kind of money that the audience has spoken to the filmmaking community, but it's a frightening comment," said Michael Nozik, a producer of the forthcoming "Motorcycle Diaries," about Che Guevara, the Cuban revolutionary leader. Mr. Nozik is alarmed by the violence in "The Passion," he said, and dismayed by the "pot of anger" that has been stirred by accusations of anti-Semitism.

"I would not think of making a religious movie that speaks to this aspect of the audience," Mr. Nozik said. "I don't know how you speak to that audience as a filmmaker. But as a businessman you have to go, `God, there's something there.' "

As divisions of major media conglomerates concerned with their public image, Hollywood studios have historically shied away from all but the most benign values, like friendship, family and love. Movies with strong points of view — political and particularly religious — have had difficulty receiving green lights.

"It's not clear that Hollywood has the appetite or the attitude" to make religious movies, Mr. Guber said. Mr. Gibson's movie, he said, "in my judgment, has a politically religious point of view."

"The question is: Is that a necessity for films of faith?"

One indication of how Hollywood might find a middle road is in the recent announcement by the Walt Disney Company of its plan to make a big-budget movie of "The Lion, the Witch and the Wardrobe," the beloved children's book by C. S. Lewis, an influential Christian writer. The rights to make a movie of the book are owned by a production company owned by the media mogul Philip Anschutz, a practicing Christian.